AI already names you in 1 of 15 answers. The gap to the leaders is in the signals below.
AI already names you in 1 of 15 answers. The gap to the leaders is in the signals below.
The businesses AI names have business structured data and prices on the page; you don’t.
The 3 fixes below take an afternoon on most website platforms and are worth about 23 points. We re-check every week and tell you what moved.
Share of US AI-assistant use from Statcounter (Sep 2026). Google Search, Bing and Google AI Overviews are measured after you subscribe.
Compared with the 4 businesses AI named most often this week. None of this measures the quality of the work; it measures what a patient, and an AI assistant, can see.
Google counts from the Places API on Oct 15, 2026. Count and rating are compared separately: a 4.9 with 99 reviews and a 4.9 with 1,100 are not the same signal to an AI answering “best reviews”.
Cumulative count on the Google Business Profile
Out of 5
Answers (of 15) in which the engine cited the business’s own site
Your status on each channel a patient uses, against the 4 competitors. “Check now” is what we verify in the first week of a subscription.
| Channel | Northgate Smilesyou | Against the competitors | Check now |
|---|---|---|---|
| Google Business Profile | 4.9★ · 606 reviews | Median 687 reviews; leader 1,123. | Photos, services list, Q&A; keep the review link in every visit follow-up |
| Website (AI readability) | 56/100 · grade C | 3 of 4 carry business structured data; 1 of 4 have FAQ text. | The fix list below |
| AI assistants (ChatGPT · Gemini · Claude) | named in 1 of 15 answers · 1% share of voice | Seattle SmileWorks 7, Smile Ballard 6, Omni Dental Belltown 4, Roosevelt Dental Center 4 mentions. | Re-measured weekly on every engine |
| Yelp · Healthgrades · Zocdoc · Google Maps | links to google | 1 of 4 competitors link a directory profile; AI reads these to answer “best reviews”. | Claim each profile; same name, phone and address as the website |
| Instagram · Facebook · YouTube | instagram, facebook | 3 of 4 competitors link at least one social profile. | Not an AI ranking factor; a trust signal for the patient who checks |
| Online booking | booking path found | 4 of 4 competitors show a booking path on the home page. | Test the path end to end: click, form, confirmation |
| Phone path | tap-to-call link | 3 of 4 competitors have a tap-to-call link. | Call during and after hours; check who answers |
| Visit measurement (analytics tag) | no analytics tag detected | 2 of 4 competitors have a measurement tag. | Without it, nobody can tell which channel brought the patient |
Links found on each home page on Oct 15, 2026. A missing link does not mean the account does not exist; it means a patient (and an AI) cannot get there from the website.
| Touchpoint | Northgate Smilesyou | Seattle SmileWorksnamed 7× | Smile Ballardnamed 6× | Omni Dental Belltownnamed 4× | Roosevelt Dental Centernamed 4× | Note |
|---|---|---|---|---|---|---|
| Website reachable | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Google Business Profile | ✓ | ✓ | ✓ | ✓ | ✓ | matched by name and city |
| Instagram link | ✓ | ✗ | ✓ | ✓ | ✗ | |
| Facebook link | ✓ | ✓ | ✓ | ✓ | ✗ | |
| Youtube link | ✗ | ✗ | ✗ | ✗ | ✗ | |
| Tiktok link | ✗ | ✗ | ✗ | ✗ | ✗ | |
| Linkedin link | ✗ | ✗ | ✗ | ✗ | ✗ | |
| Online booking | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Tap-to-call | ✓ | ✓ | ✓ | ✗ | ✓ | |
| Spanish on the page | ✗ | ✗ | ✗ | ✗ | ✗ |
AI engines read directories and “best of” lists to answer “best reviews”. Whether each business points patients to its own profiles, and how often AI read those platforms this week.
| Platform | Northgate Smilesyou | Seattle SmileWorksnamed 7× | Smile Ballardnamed 6× | Omni Dental Belltownnamed 4× | Roosevelt Dental Centernamed 4× | AI use this week |
|---|---|---|---|---|---|---|
| Yelp link on the site | ✗ | ✗ | ✗ | ✗ | ✗ | AI cited yelp.com 4× this week |
| Healthgrades link on the site | ✗ | ✗ | ✗ | ✗ | ✗ | not cited this week |
| Zocdoc link on the site | ✗ | ✗ | ✗ | ✗ | ✗ | not cited this week |
| Google Maps link on the site | ✓ | ✗ | ✗ | ✗ | ✓ | not cited this week |
| Own website cited by AI | 0× | 4× | 3× | 0× | 1× | Pages AI read while answering |
Dentists named with a title or credential on the home page and up to three team pages. A count of 0 means the site does not name its dentists in text an AI can read, not that there are none.
| Business | Dentists named | Names found | Note |
|---|---|---|---|
| Northgate Smiles (you) | 2 | Kim, Hana Kim | |
| Seattle SmileWorks | 6 | Cavell, Kellee Miller, Lucero, O'Grady, Sean O'Grady, Singh Get | |
| Smile Ballard | 5 | Andrew Johns, Kaluzshner, Khazaie, Maureen, Maureen Roach | |
| Omni Dental Belltown | 2 | Carley Janda, Cody Guy Garrison | |
| Roosevelt Dental Center | 3 | Angela Phan, Jennifer Bhulanja, Melissa Goodpaster |
Home page, robots.txt and sitemap.xml of all 5 sites, checked Oct 15, 2026. ✗ means not detected in that scope, ? not verified. Having these does not guarantee a ranking or a recommendation; lacking them makes both unlikely.
| Check | Northgate Smilesyou | Seattle SmileWorksnamed 7× | Smile Ballardnamed 6× | Omni Dental Belltownnamed 4× | Roosevelt Dental Centernamed 4× | Why it matters |
|---|---|---|---|---|---|---|
| Title and description | ✗ | ✓ | ✓ | ✓ | ✓ | What search results and AI citations show |
| Business structured data (JSON-LD) | ✗ | ✗ | ✓ | ✓ | ✓ | The strongest single signal |
| FAQ content on the page | ✗ | ✗ | ✗ | ✗ | ✓ | What AI quotes |
| FAQPage markup | ✗ | ✗ | ✗ | ✗ | ✗ | |
| Sitemap | ✓ | ✓ | ✓ | ✓ | ✓ | |
| AI crawlers allowed (robots.txt) | ✓ | ✓ | ✓ | ✓ | ✓ | GPTBot, ClaudeBot, Google-Extended |
| llms.txt | ✗ | ✗ | ✗ | ✗ | ✗ | We publish it on subscription |
| Phone, address, hours as text | ✓ | ✓ | ✗ | ✓ | ✓ | |
| Dentist bios with credentials | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Prices on the page | ✗ | ✓ | ✗ | ✗ | ✗ | AI answers “how much” with it |
| Analytics tag | ✗ | ✓ | ✓ | ✗ | ✗ | Measures the path to a booking |
Your mentions ÷ all business mentions in 15 answers
What AI said when it named you
Pages the engines cited. Where you are not listed, you cannot be recommended.
5 questions a customer in Seattle types, asked on each engine with web search on. ★#1 means recommended first.
| # | Question sent to AI5 questions · Oct 15, 2026 | ChatGPT0/5 | Gemini0/5 | Claude1/5 | Category |
|---|---|---|---|---|---|
| 1 | Who are the best dentists in Seattle, WA? | — | — | — | Recommendation |
| 2 | Which dentist in Seattle has the best reviews? | — | — | #5 | Reviews |
| 3 | Where can I find a reliable dentist near Seattle, WA? | — | — | — | Near me |
| 4 | How much does a dental implant cost in Seattle, and where should I go? | — | — | — | Price |
| 5 | How do I choose a good dentist in Seattle? Name a few options. | — | — | — | Compare |
✓ n/3 = named on n of the 3 engines for that question. One observation; not an exposure rate, a fact about the business, or a fixed ranking.
| Question | Northgate Smilesyou | Seattle SmileWorksnamed 7× | Smile Ballardnamed 6× | Omni Dental Belltownnamed 4× | Roosevelt Dental Centernamed 4× | |
|---|---|---|---|---|---|---|
| Who are the best dentists in Seattle, WA? | ✗ | ✓ 2/3 | ✓ 1/3 | ✓ 3/3 | ✓ 2/3 | |
| Which dentist in Seattle has the best reviews? | ✓ 1/3 | ✓ 2/3 | ✓ 2/3 | ✗ | ✓ 1/3 | |
| Where can I find a reliable dentist near Seattle, WA? | ✗ | ✓ 1/3 | ✓ 1/3 | ✗ | ✓ 1/3 | |
| How much does a dental implant cost in Seattle, and where should I go? | ✗ | ✗ | ✗ | ✗ | ✗ | |
| How do I choose a good dentist in Seattle? Name a few options. | ✗ | ✓ 2/3 | ✓ 2/3 | ✓ 1/3 | ✗ | |
| Questions where named (any engine) | 1 of 5 | 4 of 5 | 4 of 5 | 2 of 5 | 3 of 5 |
Businesses AI recommended are marked; the sources it read are under each answer.
Signals we could verify on each competitor’s public site and Google profile. Nothing here says they are better at the work; their pages are easier for AI to read and trust.
| Signal AI can verify | Northgate Smilesyou | Seattle SmileWorksnamed 7× | Smile Ballardnamed 6× | Omni Dental Belltownnamed 4× | Gap to close |
|---|---|---|---|---|---|
| AI answers naming the business this week, of 15 | 1 | 7 | 6 | 4 | Everything below feeds this number |
| Share of voice | 1% | 9% | 7% | 5% | |
| FAQ page AI can quote | ✗ | ✗ | ✗ | ✗ | Nobody has it yet; an easy lead |
| Business structured data | ✗ | ✗ | ✓ | ✓ | 2 of 3 competitors have it |
| llms.txt | ✗ | ✗ | ✗ | ✗ | Nobody has it yet; an easy lead |
| Phone, address, hours as text | ✓ | ✓ | ✗ | ✓ | Keep |
| Expert bios with credentials | ✓ | ✓ | ✓ | ✓ | Keep |
| Prices on the page | ✗ | ✓ | ✗ | ✗ | 1 of 3 competitors have it |
| Google rating · reviews | 4.9★ · 606 | 4.9★ · 564 | 4.9★ · 1123 | 4.8★ · 99 | Fine |
What passed, what failed, and what each failure costs. Points add up to the score above.
Each one is something your website platform can take in an afternoon. Timing is typical, not guaranteed; AI answers change from run to run.
Google and AI cannot reliably link your location, hours and category.
The title used in search results and AI citations lacks location and service keywords.
Search results show an empty or random snippet.
AI answers quote question-and-answer content most often.
Figures and AI answers were sampled on Oct 15, 2026 through each engine’s API with web search on; they change from run to run and nothing here promises a ranking. Google profile figures come from Google Places. AEO Pro is not affiliated with OpenAI, Google, Anthropic, Perplexity or Microsoft. DataKnows Inc.